Employee Engagement
In 2020, Edge rebranded to Saela Pest Control, and the agency we worked with found some opportunities to improve the employee experience. From that, I worked hard to understand and implement a Design Thinking methodology to problem-solve some of these issues.
Research
To better empathize and understand, I conducted both qualitative and quantitative research. I did a “ride-along” with technicians, listened in on phone calls with the call center, and conducted one-hour interviews with twelve employees across the company. I also created surveys to clarify my findings. I then used a series of Post-It notes to organize, group, and find trends.
Workshop
I organized my findings into a PDF and presented them to leadership. I then took that document and did a workshop with a few employees representing a variety of viewpoints from the company to brainstorm ideas.
Simplifying core tenants
While people saw value in the concepts of our seven Foundational Principles (Core Values), the way they were presented created some problems. They were too complex and used verbiage that didn’t connect to employees. The CMO asked me to rethink how we presented these principles. The result was a proposed internal brand book that used a tone of voice and a simplified message that better connected with people.
Saela Store
For many years, the door-to-door team earned branded gear through incentives. In 2022, we expanded that access to all employees by opening an online Saela Store. I vetted multiple companies and coordinated with leadership to decide on one that best fit our needs. The store was a success for individual employees and departments that used “Saela Bucks” for incentives.
Saela News
There was a need for more internal communication, so I took the initiative to get with leadership and create a Saela News website. I coordinated with multiple departments and created a site that kept all employees in the loop.