Marketing & Campaigns
Pest Facts (Probably)
With almost no budget and a tight deadline, we had to find a way to create engaging content to prepare for our busy season. I created social graphics and wrote several video scripts. Collaborating with the media producer, we created humorous content that engaged our audience. We had better-than-expected results with up to 74% viewer retention through 75% of the total run time and up to a 3.75% click-through rate.
For Your World
Your home is your world, and everything you do revolves around it. I came up with this concept and created campaign imagery around that idea. I used them in emails, social ads, and other marketing efforts. During this time, Edge had a record-breaking year in revenue generated through marketing leads, which record still stands today.
“Rodent-Free” Social Ads
I created an illustration style to fit our brand and create a look unique to the pest control industry. I then created social ads focusing on the emotions of being rodent-free. The effort led to better-than-expected results in click-through rates and generating leads.
Never Stop Playing
I created assets for the Playstation “Never Stop Playing” campaign, including printed posters and banners and digital assets for the PSVita and PS3.
The Future
Unreal Engine 4 was marketed and released in 2014 as a video game development tool with high-fidelity graphics and real-time rendering 3D technology. I created assets for the marketing campaign for this technology.
Catching lost leads
The Saela Inside Sales team found that they were losing leads who didn’t want to talk on the phone. They created a sales flow via text message, so I created a series of graphics aligned with that new sales flow, which led to gaining back some lost leads.
Powerfully Simple
In 2015, we launched our SaaS software at the PestWorld conference in Nashville. I created the “Powerfully Simple” campaign with posters, ads, booths, and banners to communicate the software’s ease of use and power. Our booth was a conference highlight, with a large crowd and many companies signing up for the software.